Phone leads is said to be getting more conversion rates than data leads and this has been suggested by experts in the field. This is why the concept of pay per call marketing is gaining huge public response. When a consumer clicks to call, then the qualified inbound calls are the only ones that advertisers and marketers pay. In theory, pay per call or click to call is quite similar with pay per click. But it is different in that it offers an alternative for companies which do not have transactional websites. In this type of advertising, clients call instead of clicking and works on auction pricing.
The IVR is used to give choices to the callers and this is how pay per call works. It is like performance based marketing process. Affiliates, vendors, or merchants assume responsibility for performance as opposed to an advertiser taking full responsibility.
The toll free number provided by the advertiser to the vendors and affiliates for their pay per call marketing. Tracking and call details can be accessed for these numbers.
People put their entire information and is entered into a lead form. Clicking the call me now connects the caller to the business.
A lot of businesses still don’t use a website for their business. What they miss is the local search marketing opportunities. The alternative to this is pay per call advertising. A combination of search functionality and on the phone, interaction is used in this type of advertising. Small and medium business and businesses without a website can benefit from pay per call advertising which is a great marketing opportunity for them.
Making a call to local business is better than relying on email to ask about product availability, pricing, and other details. Experts believe that whoever are performing local search are actually not the traditional searchers. They instead look for interaction by calling instead of sending an email.
The strategy of pay per call is actually very simple. It is important to define relevant key terms. You need to choose categories that you desire and geographic areas where you want to publish your advertisement. You have to create an ad which will include your company name, address, a short description and a trackable toll free number as well.
Under this process, merchants are charged ethically. The reason why they know that they are not being charged extra is that they can access and analyze call pattern statistics and they have entire call tracking information. More qualified local leads are received with pay per call.
Visiting a pay per call website will give you more info about pay per call, pay per call advertising, click to call, pay per call series where you can learn more about it. More qualified leads will be gained by your business through pay per call.